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Reflections on the life of Software Presales, Sales Engineers (SE) and Technical Sales

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Tag Archives: #ROI

Thinking about… Building a Business Case

Do you need to build a value story, business case, or ROI model with quantifiable benefits? Here are five guidelines that I use to to do this effectively.

Posted byMatthew BertramAugust 29, 2021January 9, 2024Posted inSkills, ValueTags:#BusinessCase, #Presales, #ROI, #Value, #ValueStoryLeave a comment on Thinking about… Building a Business Case

Thinking about… Have we built a business case for our competitor?

If we spend the effort to build a Business Case showing positive ROI, is there a risk that we’ve also built a value proposition for our competitor?

Posted byMatthew BertramMarch 27, 2021January 9, 2024Posted inValueTags:#BusinessCase, #Presales, #ROI, #ValueStory, #VMOLeave a comment on Thinking about… Have we built a business case for our competitor?
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