Reflections on the role and career of a Software Presales Engineer.
Thinking about… Presales as Apologists
Unfortunately, the products we sell are generally not perfect. As a result, we can find ourselves playing the role of an apologist, required to positively and persuasively represent our product and company, despite the gaps, flaws or any other baggage.
Thinking about… Engaging Webinars
With digital fatigue setting in, it has got harder to acquire and retain audiences for webinars, so how do we deliver webinars that are engaging and useful?
Thinking about… Building a Business Case
Do you need to build a value story, business case, or ROI model with quantifiable benefits? Here are five guidelines that I use to to do this effectively.
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Thoughtful Presales 