#Demo – Thoughtful Presales

Thinking about… 10 Demo Commandments

Here are 10 Do’s and Dont’s for delivering outstanding, persuasive software demos.

Thinking about… Presales as Performance

Presales professionals are all actors, and we are called on to perform in a multitude of venues, to a variety of audiences. Developing performance skills can improve your confidence and your effectiveness as a presenter.

Thinking about… Make it look easy

In Presales, our core role is to sell a technical solution. With emphasis on the word “sell”. Although we are dealing with complex technical systems, we have one overarching mandate: Make it look easy.

Thinking about… Mentioning product names

“We sell solutions, not tools”.
When is it ok to mention product names in a meeting, demo or presentation?

Thinking about… an awesome demo

What makes for a good demo delivery? It’s critical that we link the “what” to the “why” and continually talk about capabilities and business benefits, instead of features and functions.

Thinking about… My most difficult demo

Thinking about a difficult demo: misaligned expectations, a hostile audience member, and a lack of support from colleagues.